Past, Present & Future magazine aimed to communicate the brand's identity and image through research on history, values, and culture. It showcases Stüssy through its history, cultural impact, and continued influence on streetwear. The publication looks at how the brand has grown from its roots in surf and street culture into one of the most recognisable names in contemporary fashion.

The visual direction brings together raw imagery, handwritten typography, and a deliberately stripped-back approach, reflecting the attitude and authenticity that have shaped Stüssy from the beginning.